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Hosted by FPA of Tampa Bay Student Chapter at University of South Florida

USF Student Chapter Meeting: Money Makes Us Crazy

The GameStop event triggered some strong emotional reactions. This story has passion, energy, and of course, winners and losers.

Join us on October 18th for a discussion about Behavioral Finance and why and how financial professionals focus on how psychological influences can affect market outcomes and asserts that every investor has emotions and biases that can help, but more often hurt, their financial decisions.Let’s face it… money can make us crazy. Success with money is not about how good you are with math or your IQ. It’s about how you think and behave with money.

Registration Options

USF Students attending in-person, select the option above to register via BullsConnect

Not a USF Student but want to addend this event in-person, choose this option above.

Monday, October 18, 2021
5:30 PM - 6:30 PM Eastern Time


USF Muma College of Business
MSC 2702
4202 E Fowler Ave
Tampa   FL   33620

Speaker Profiles


Holly P. Donaldson, CFP®, CEPS
Behavioral Economist
Holly Donaldson Financial Planning

Holly Donaldson is a behavioral economist who has been a featured speaker in diverse venues from FPA chapters to client appreciation events. Author of “The Mindful Money Mentality,” her primary focus is money decision conversations between clients and financial professionals.

She holds two master’s degrees from the University of South Florida: an MBA and a M.A. in economics. She received her B.A. in economics from Davidson College and CFP certification in 2004.

Brad Heagy, CFP® CDFA
Senior Wealth Manager/Vice President
BNY Mellon Wealth Management

Brad is a Wealth Manager who orchestrates all aspects of a client's wealth management picture. He works with clients and families to develop, implement, and manage their investments to fulfill their goals within the context of their comprehensive wealth management plan.

Brad has over 13 years of wealth management experience. Prior to joining BNY Mellon, he worked with a boutique financial planning firm as well as a large Pittsburgh wealth management firm. Most recently he transitioned from the Pittsburg region to our Tampa, Florida office.

Event ID  426